BBC America

In developing a new brand and creative system with BBC, our goal was to grow a new emblem for everyone with a desire to go, to explore. The new working identity program was a manifestation of this notion; always on the move, adapting to different contexts, seeking new expressions. Always anticipating and accommodating. A new identity that remains familiar for those who already love it and inviting for those who want to know more.

The supporting design system works to be welcoming and neutral, like The BBC’s birthplace, but restrained in its expression. A modular system designed to be flexible and highly functional – supported by new photography, illustration, and graphic patterns.

Credits

Meghan Forsyth, Molly Dauphin, Chaoqun Wang, Jason Chen

What We Did

Identity System, Art Direction, Web Design, System Design