Levi's Performance

From inventing the blue jean to denim that gives you energy, Levi’s has been transforming fashion since 1873. So when our came to us to launch an entirely new product line and brand (Levi’s Performance) we started with a powerful truth: that innovation is truly in their DNA.

For the first season, we paired dynamic poses and ambient lighting setups with environmental plates that represented the worlds the technologies were made for. Fabrics that keep you warm when it’s cold and cool when it’s hot. Jeans engineered for maximum stretch and advanced fits that did all 3. We also developed a comprehensive design system featuring kinetic grids and a flexible color palette.scription text goes here

Photo Credit / Ethan Gully