Sandals Rebrand

For over 40 years, Sandals has pushed the boundaries of all-inclusive hospitality across the Caribbean. A vision from their founder – that a resort could be a place where there’s more to discover beyond just a place to stay. It’s an opportunity to create a holistic experience that’s authentically made of everything these wonderful islands and communities offer.

We partnered with @sandalsresorts and @beachesresorts to build on all the ways the brands express themselves – visually, verbally, and experientially.

Together we developed the brand ethos of “Natural Vibrancy,” drawing cues from the abundance of the Caribbean, its nature, people, and culture. Every detail feels authentically at home, from colours and graphic elements found on the islands, to typography inspired by travel and the original Sandals wordmark.

This dynamic brand identity emboldens how special the Caribbean is and Sandals’ unique role delivering transformative travel experiences.

Credits

Draeger Gillespie , Meagan Bowker, Annelise Alexander

What We Did

Branding, Web Design, System Design, Art Direction, Custom Typeface, Packaging